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Evaluation Resources

Surveillance    |     Evaluation    |     Dissemination    |     Evaluation Links     |    Fact Sheets

The resources listed on this page pertain to tobacco control efforts in California.  The evaluation program of the Tobacco Control Section consists of surveillance, evaluation and dissemination.

Surveillance

Surveillance of tobacco-related knowledge, attitudes, and behavior is conducted through three random-sample telephone surveys:

California Behavioral Risk Factor Survey (BRFS) [50 pages, pdf]
This survey is an ongoing effort by the California Department of Health Services in conjunction with the U.S. Centers for Disease Control and Prevention (CDCP) to assess the prevalence of and trends in health-related behaviors in the California population aged 18 years and older. Data are collected monthly from a random sample of California adults living in households with telephones. The survey is conducted by the Computer Assisted Telephone Interviewing (CATI) Unit of the California Department of Health Services' Cancer Surveillance Section. Participants in the California BRFS are asked about a wide variety of behaviors such as seat belt use, exercise, weight control diet, tobacco and alcohol consumption, utilization of cancer screening procedures and other preventive measures. They also are asked for basic demographic information such as age, race/ethnicity, marital, employment status, household income, and education. The number of interviews conducted varies.

California Adult Tobacco Survey (CATS) [32 pages, pdf]
This survey was developed for adults over 18 years of age. The annual sample size has about 4,000 respondents. Participants are asked about a wide variety of behaviors related to past and present cigarette smoking, and attitudes and beliefs about tobacco use. Other factors assessed include: demographics, health care coverage, medical advice to stop smoking, social influences, media exposure, and exposure to tobacco promotional items. Questions on current smoking status are combined to create specific smoking categories (current smoker, former smoker, never smoker). Directions on how to combine survey responses into these categories is provided with the DHS survey.

California Tobacco Survey (CTS)
Screener [12 pages, pdf]
Adult [56 pages, pdf]
Youth [48 pages, pdf]

And one classroom-based survey:

    California Student Tobacco Survey (CSTS) [22 pages, pdf]

Other surveillance methods include:

  • Monitoring of local and state policies
     
  • Tracking the development of tobacco-related laws and ordinances
     
  • Periodic statewide surveys of local opinion leaders, government officials, and law enforcement personnel are used to assess policy changes and needs
     
  • Health outcome data from the California Cancer Registry, the California Center for Health Statistics, and other related sources are also monitored to detect changes and identify program impacts on tobacco-related cancer disease incidence and death rates.

Evaluation

  • School Programs: Evaluation of school-based tobacco-use prevention education programs is conducted every two years based on the CSTS, a classroom-based survey of public and private school students in grades 6 through 12 as well as other school-specific information. Approximately 20,000 students from middle schools and high schools are surveyed.
     
  • Local Programs: Local Program evaluation is an integral component of projects funded by the state program. At least 10% of each local project's budget is required to be used for this purpose. The state program ensures local program evaluation quality by providing guidance, training, and technical assistance to program evaluators.
     
  • Media Campaign: Statewide media campaign evaluation is based on surveillance data and a media tracking study for each campaign.
     
  • Industry Activity: The evaluation also monitors the tobacco industry's marketing practices and influence on the social, economic, and health environment of California.

Dissemination

Evaluation and surveillance results are updated periodically in various fact sheets and reports. Timely findings are published as official press releases.

C-Stats – County and Statewide Archive of Tobacco Statistics - http://www.cstats.info
Produced and updated by the California Department of Health Service/Tobacco Control Section, the mission of the C-STATS website is to provide access to a wide variety of information, including evaluation resources for local projects, publications, and local information on a broad range of tobacco-related indicators, from behavioral measures to local policies.

Evaluation of the In-School Tobacco Use Prevention Education Program, 2001–2002 [2005; 154 pages, pdf]

California Law Enforcement Survey Report, 2004 [45 pages, pdf]
 Attachment 1: Timeline [1 page, pdf]
 Attachment 2: Enforcement Survey Protocol [1 page, pdf]
 Attachment 3: Letter and Youth Access Policy Enforcement Survey [5 pages, pdf]
 Attachment 4: Letter and SHS Law Enforcement Survey [9 pages, pdf]
 Attachment 5: Follow Up Letter [2 pages, pdf]

California Tobacco Control Update, 2006 [26 pages, pdf]

Evaluation Links

Statewide Reports

Local Program Evaluation Resources

Fact Sheets and Graphs

Please see the publications page.

 


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